Building a Top-Flight Staff

A successful optometry practice requires a dedicated, passionate team and effective leadership. Here’s how to land ideal candidates and foster a positive office environment to keep them there long-term.

Prescribe Oral Meds Like a Pro

In the final article of our scope expansion series, we cover how to confidently treat and manage patients with the most potent pharmaceuticals available.

Adding Lasers to Your Practice

Learn how you and your staff can prepare to incorporate this service when your state adds it to the clinical scope.

Bringing Incisions and Injections to Your Clinic

This article—the first of a four-part series on optometric scope expansion—discusses how to incorporate these services into your practice flow.

How to Hire, Train and Retain Staff in a Fierce Labor Market

Flexibility, pay increases and employee happiness can optimally position a practice for low turnover and attract the best and the brightest in the field.

Protect Yourself from Malpractice

These insights will help you better understand how to avoid—and best prepare against—it.

Optometry at Work: The How, When and Where of Who Delivers Care

Wide-ranging study finds a more balanced distribution between the genders, yet the profession falls short with minorities.

Where Does Vision Care Fit in 2021?

A thriving optical practice needs three Ps: patients, purchases and profits. Each faces setbacks and obstacles. Here’s a look at recent threats and possible ways forward.

How COVID-19 is Reshaping Optometry

With all the changes wrought by the pandemic, optometrists must be nimble and willing to adapt—or else find themselves outmaneuvered.

A Simpler Way to Code Office Encounters

A major update coming in January will finally make things much easier.