Final Sale: Avoiding Glass Checks

Glass checks and the inevitable spectacle remakes that follow can be frustrating. Here are 12 strategies to keep patients happy on the first try.

Do We Stand A Chance Against Online Retailers?

More patients seem to be bypassing the optical and buying eyewear online. How do we turn the tide on these net-surfing consumers?

Prescribe Sunwear from Your Chair

Be sure patients know that sunglasses aren’t just a fashion choice. Sunwear is necessary protection against the dangers of UV radiation. Education and options start with you.

Children’s Optical: Little Tykes, Large Opportunity

Selling children’s eyewear can be a profitable niche business—but you have to think differently. Here’s what one optometrist learned while building a successful children’s optical in her practice.

A Dozen Ways to Present Premium Lenses and Add Ons

Techniques your opticians use to please and retain patients.

Is It Time To Upgrade Your Drab Lab?

Here’s how to critically evaluate these factors, and others, when you’re thinking about upgrading your in-office optical lab.

Few Scripts Walk, But Optical Takes a Tumble

The optical dispensary is still the bread and butter of most practices. However, there’s less bread to go around.