Frames
Jimmy Choo Sunglasses
Manufactured and distributed by the Safilo Group, the newest Jimmy Choo sunglasses feature a teardrop shape with a nod to the ’70s aviator style. Crystals frame the logo detail on the temples for a bold and sophisticated look. Made from Optyl, a trademarked ultra-lightweight plastic material, the Luisa model reveals a stylish metal design on the double bridge, bearing the engraved logo. Featured in refined matte black and white, the glasses are also available in gold and metal silver.
They are presented in a special, crocodile-effect clutch case featuring the iconic hardware closure that adorns other Jimmy Choo accessories. The sunglasses are now available in the United States at leading optical retailers, Jimmy Choo boutiques and department stores. Visit
www.safilousa.com.
Ellison Sunglasses
Ellison Sunglasses Co. embraces the spirit of giving year round by introducing sunglasses with a cause. With this new unisex sunglass label, founder Patrick Stanley, 23, aims to raise money and awareness in the fight to cure cataracts. The Chicago-based company has teamed with the Himalayan Cataract Project, which aids in life-changing eye care for impoverished populations who would otherwise go untreated.
Ellison will donate 50% of its proceeds to the organization. Stanley believes that business with a social conscience is a powerful tool in defeating curable, devastating conditions like cataracts. These polarized sunglasses, offered in four style and color combinations, are available only at www.ellisonsunglasses.com.
Diane von Furstenberg 2012 Eyewear
Diane Marchon presents the Diane von Furstenberg eyewear collection, which combines unique designs, details and materials to create a beautiful, modern sun and ophthalmic collection for the New Year. The oversized rounds, sharp squares and cat eyes all create an aura of edge and individuality. 
T
he DVF ready-to-wear collections feature drop temples that curve similar to the freeform wrap dress, and their rich horns and colors are reminiscent of patterned scarves. Visit
www.marchon.com.
Practice Management
ODLean Consulting Program
The Vision Care Institute’s ODLean Consulting Program applies lean
business principles for eye care practitioners to grow a practice’s
patient base, increase foot traffic and manage patient flow for optimal
retention, referral and revenue. ODLean offers customized solutions for
eye care practices of any size that will increase efficiency, improve
patient experience, and boost profits and sustainability.
They offer several online workshops, including Pre-Work, Analyzing Your Practice, Practice Assessment and Effective Implementation, as well as an in-office implementation day following workshops upon request. Visit www.thevisioncareinstitute.com/odlean.
Magnifiers
Own Eye Magnifier
The Own Eye magnifier, designed by Roy Righini, gives patients a large and focused view of their eyes when they are not wearing glasses or contacts. It features “across the eyes” and multidirectional lighting to enable patients to see the entire eye area under a powerful magnification mirror. It’s not a replacement for glasses or contact lenses—it’s simply an aid to help patients with their eye care.
It can facilitate removal of troublesome ingrown eyelashes, contact lens positioning, eye makeup application, ocular first aid and application of eye medications, such as eye drops and ointments. Optometrists and opticians can also use the Own Eye as a teaching aid for new contact lens wearers who struggle with inserting and removing their lenses. For more information, e-mail
own.eyemagnifier@yahoo.com or visit
www.owneye.com.au.
Data Management
Data Management Synergy 2.0
Topcon Medical introduces Synergy 2.0, a next-generation software
system that allows users to easily collect, store, manage and access
digital data from more than 125 ophthalmic devices through a single
interface. Eye care providers can access the secure platform from
anywhere at any time. They can view, annotate, compare and transmit
patient data to and from any location, enabling them to better manage
patient care, the company says.
Providers
can also customize the way medical reports are viewed. Synergy 2.0
features a new graphical user interface for fast, efficient viewing of
images and reports; the EyeRead Diabetic Retinopathy module to establish
a personalized image reading network; and the Synergy 2.0 Community
Portal, where users can share information with their colleagues in real
time over a secure platform. Synergy 2.0 also provides EMR and PACS
integration through HL7 and DICOM communications.
Patient Education
Openings Patient Support Program
Alcon launched its new Openings Patient Support Program for
open-angle glaucoma in the United States. It provides a complete range
of support materials to help patients with high intraocular pressure
address the daily hurdles to treatment adherence. It’s designed to
direct patients to the content that is most relevant to them.
Site visitors can select an “I am looking
for information” option, which will lead them to educational content on
the site. Patients who select “I am starting medication” or “I am a
continuing patient” are directed to the site’s tips and tools content.
Resources include an Action Plan, an IOP Tracker and a refill reminder
service.
Office Design
Quad Cable Display System
Designed to attract customers and effectively showcase eyewear, Quad Cable Display Systems are sophisticated storefront merchandising display units. They allow eye care professionals to create a fresh and interesting suspended window display for highlighting specific products, communicating brands and promoting sales or events.
The systems use translucent acrylic cubes with LED lighting to make the eyewear look like it is floating in midair. Kits include edge-lit graphic panels with marketing messages about brand and style for enhanced product presentation. All Quad Cable Display Systems feature galvanized steel cables for floor-to-ceiling installation and anodized aluminum fittings.
They are offered in three distinct configurations—light boxes and small acrylic cubes with LED lighting; all large acrylic cubes with LED lighting; or all glass shelves. Visit
www.opticaldisplays.com.
Eye Designs Smart Office System
The Smart Office System combines several components to help make the doctor’s exam room more efficient and user-friendly. It includes three matrix wall panels (21”w x 19 3/8”h), one acrylic literature holder, five Wave 360° rotating locking frame holders, two acrylic shelves with 5” chrome stand-offs, one flower vase, one black file holder (with slots for pencils, pens and prescription pads), one tissue and drop shelf unit, and three accessory hooks.
It provides a launching point to display and discuss various eyewear designs for prescriptions, lifestyle applications and second pair options and creates the opportunity to upgrade and multiply sales, as the doctor can guide patient purchasing decisions right in the exam room, the company says.
Smart Office System provides a modern, efficient and affordable means to upgrade the exam room, transform it into a new profit center and enhance the patient experience. Call Eye Designs at (800) 346-8890 or visit
www.eyedesigns.com.
