CONTACT LENS PRODUCTS
Alcon Contact Lens Solution
Alcon recently launched its new contact lens solution, OPTI-FREE PureMoist Multi-Purpose Disinfecting Solution (MPDS). Containing the wetting agent HydraGlyde Moisture Matrix, it embeds itself on and within the lens surface to provide 16 hours of lens wettability, the company says. The solution’s ability to remove protein deposits and reduce lipid deposition facilitates moisture and comfort from insertion to removal.
OPTI-FREE PureMoist MPDS also continues to maintain the strong antimicrobial efficacy associated with its dual disinfectant system, Polyquad and Aldox, along with edetate disodium (EDTA) to improve overall activity against microorganisms, the company says.
For more information, visit www.optifreepuremoist.com.
LENS SYSTEM
Seiko Sportswear/Transitions Lenses
Seiko Optical Products of America and Transitions Optical have introduced Seiko Sportswear Transitions SOLFX sun lenses, which deliver color-enhanced vision specifically for outdoor activities. The lenses, geared towards sports enthusiasts, are specifically optimized to improve color recognition, contrast and depth perception in varying lighting conditions encountered during outdoor sports and related activities, including running, hiking and walking, the company says.
In bright sunlight, the lenses transition from an initial G-15 style light green tint with 70% transmission to a G-15 style dark green tint with 15% transmission. A variety of flash, solid and gradient-mirrored coatings are also available.
Seiko’s single-vision (6 and 8 base) Wrap Tech Sportswear Transitions SOLFX lenses are available in 1.67 high-index plastic. Seiko Internal Free-Form PAL Sportswear Transitions SOLFX lenses are available in a variety of materials, including Trivex, polycarbonate and 1.67 high-index plastic.
For more information, visit
www.seikoeyewear.com.
DRY EYE
MGD Therapy
OcuSoft, in conjunction with Ardeo Health, will distribute Retaine MGD Opthalmic Emulsion, a new dry eye therapy under license from Novagali Pharma. Retaine MGD is a preservative-free, oil-in-water emulsion designed to help individuals suffering from moderate to severe meibomian gland dysfunction, a component of dry eye syndrome.
Using Novagali’s Novasorb technology, a proprietary cationic process of binding positively charged ions to the negatively charged ocular surface, Retaine will prolong corneal contact time in order to enhance comfort, OcuSoft says.
“Patients suffering from … dry eye will now have an alternative to expensive prescription (Rx) therapies,” says Robert Sykora, R.Ph., president and chief executive officer of Ardeo Health.
For distribution information, call (800) 233-6015 or visit www.ocusoft.com.
Moisture Release Eyewear
Eye Eco’s Tranquileyes moisture release eyewear provides natural, effective relief for patients suffering from mild to severe dry eye. Tranquileyes incorporates technology that helps stabilize the tear film, improve visual acuity and ease symptoms of eye dryness, redness and fatigue, the company says.
Its lightweight frame has two vented chambers, which contain foam inserts that continuously release moisture to the eye area. A foam-padded gasket and adjustable nose bridge help seal and protect eyes from wind, dust and pollen.
Tranquileyes moisture release eyewear is available in matte black or shiny black, with either gray or clear lenses, or demi tortoise with copper or clear lenses. The polycarbonate lenses are treated with an anti-fog coating and both the gray and copper lenses provide 100% UVA and UVB protection.
For more information, call (888) 730-7999 or visit www.eyeeco.com.
PATIENT CARE
Maskin Meibum Expressor
Rhein Medical announces the Maskin Meibum Expressor, developed in coordination with Steven L. Maskin, M.D. The new instrument is designed to remove meibum from lids.
To express meibum, advance the Expressor from the deep lid to the lid margin. The rollers increase pressure in the tarsal plate, advancing meibum through the orifice. The special diamond knurling on the rollers prevent slippage and enable the instrument to engage and roll against the smooth conjunctiva without abrading the mucosal surface, the company says. This reusable, autoclaveable instrument is available with a complimentary instructional video and offered for a 30-day surgical evaluation without obligation.
For more information, call (727) 209-2244 or visit www.rheinmedical.com.
WHAT'S NEW ON THE WEB
“Eye Didn’t Know That!” Website Updates
Transitions Optical updates www.EyeDidntKnowThat.info with blogs,
photos, videos and expanded activities to promote eye health. In an
effort to educate students about eye health, the “Eye Didn’t Know That!”
website also offers complimentary posters, fun resources for kids and
classroom curriculum that may be shared with teachers.
The website helps eye care professionals connect with their communities and offers a fun, consumer-friendly educational program developed in conjunction with optical industry partners and education experts. Materials offered include lesson plans, fact sheets, checklists, brochures, posters and coloring pages.
For more information, visit www.EyeDidntKnowThat.info or call (800) 848-1506.
New Transitions MAP Program
Transitions Optical is launching a new interactive Transitions
Market Area Profile (MAP) program. The web-based tool assists eye care
professionals in promoting their practices by identifying key consumer
segments in specific geographic areas. When site visitors enter their
practices’ zip codes, the program generates interactive market area
maps. It provides detailed demographic information about target audience
behaviors and vision needs, along with suggested marketing tactics to
reach “high-value” patients.
OFFICE EQUIPMENT
Arch Crown Transfer Tag
The Arch Crown TT368-TL paper thermal transfer tag is designed for users of OfficeMate software and the SATO CX208/CX400/C408 thermal transfer printers. Ideal for bar-coding, Op-Tag carriers give displays a clean, professional appearance by keeping frames free of adhesive, the company says. The TT368-TL pressure sensitive tag is perforated and easily folds over Arch Crown’s 830 Op-Tag carrier.
It’s available in 800-count white tags. Call (800) 526-8353 or visit
www.ArchCrown.com.
ELECTRONIC RECORDS
Electronic Claim Filing
VisionWeb added its insurance processing services to the American Optometric Association’s AOA member advantage program. VisionWeb provides AOA members with a reliable claim-filing solution. AOA members will now have access to exclusive pricing on VisionWeb’s suite of electronic claim-filing services.
Both new and existing VisionWeb customers can benefit from the AOA program discount by receiving 15% off monthly subscription fees. Additionally, the $250 enrollment fee will be waived for AOA members who enroll with VisionWeb as a new customer.
Visit
www.visionweb.com, or call (800) 590-0873.
EYEWEAR
Burberry Foldable Sunglasses
Luxottica recently debuted the new Burberry Brights Eyewear Collection, which includes the first foldable Burberry eyewear for men and women. The light, foldable sunglasses have a collapsible design that protects the acetate square frames by folding at the center and temples.
Frame colors include black, tortoise, white, fuschia, beetroot, opal, lime, pollen, citrus and spearmint. Lenses are 100% UV ray protected and are coated with scratch-resistant resin.
For more information, visit www.luxottica.com.
Emilio Pucci Collection
Inspired by unique shapes and colorful prints, the Emilio Pucci 2011 Resort Collection, from Marchon, offers five sunglass and four ophthalmic options.
Vintage shapes feature cutout designs and metal detailing.
Sunwear styles include:
- EP683S, a round plastic frame which features metal detailing and cutouts at the frame front and temples, is available in ebony, grey gradient, bone white, brown, wine and burgundy. It will be available in September 2011.
- EP681S and EP680S are frame styles with bold colors, distinctive prints and polished metal detailing that accent frame fronts and temples. The EP681S is a zyl frame with cutout temples, available in grey/black, azure gradient and orange/purple gradient. The EP680S is a vintage round frame with metal nose bridge accents, and is available in brown gradient, blue/azure gradient and orange gradient.
- EP674S, an oversized plastic frame that contains the Pucci crest monogram in foil at the temples. It’s offered in either a gradient or solid color lens with frames in ebony, brown, havana, beige, olive green and purple.
- EP120S, a round metal frame accented with Pucci prints around the lens and the Palazzo Pucci crest at the endpiece. It’s available in tar, brown, turquoise, fuschia and mustard.
- EP2654 and EP2648, inspired by colors of the Mediterranean Sea with wave patterns along broad temples. EP2654, offered in size 55/14-130, is a
square frame available in ebony, havana/honey, olive green and blue/crystal.EP2648, offered in sizes 50/15-135 and 52/15-135, is a modern rectangle available in tar, chestnut, petrol and blue/crystal.
- EP2658, a bold rectangular frame with a polished metal Pucci plaque inlayed on broad zyl temples, decorated with Pucci patterns. This style is offered in size 53/14-130, with color options of tar, tobacco, chestnut, teal, light blue and antique rose.
- EP2136, a fully rimmed metal frame available in dark ruthanium, brown, teal, light blue, purple and bronze. This frame is offered in sizes 50/17-135 and 52/17-135.
